Hi! I’m Becca.

I'm an experienced marketing manager and copywriter in B2B SaaS.

Check out my work

Marketing manager & writer

My focus

I create compelling content and develop go-to-market strategies to boost engagement, generate leads, and enhance brand visibility. I work closely with diverse teams to maximize alignment and impact.

My background

With a Master of Fine Arts in Creative & Professional Writing, I've refined my ability to achieve business goals through strategic storytelling. I have experience crafting website and product marketing copy, thought leadership pieces, executive communications, email campaigns, social media posts, sales enablement assets, and SEO-optimized blogs.

My skills

I’m adaptable, a quick learner, and thrive in collaborative environments. Several years in healthcare have also strengthened my ability to perform well under pressure, my commitment to building connections, and my positive attitude.

Typewriter on blue background

Copywriting

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SEO

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Social Media

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Thought Leadership

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Content Calendars

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Case Studies

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Project Management

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Blog Posts

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eGuides

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Checklists

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Copywriting • SEO • Social Media • Thought Leadership • Content Calendars • Case Studies • Project Management • Blog Posts • eGuides • Checklists •

Work Samples

eGuide

How to Write Inclusive Job Posts with ChatGPT

A guide for crafting job descriptions

View Project

Blog Post

Choosing the Right Healthcare AI: 8 Essential Questions to Ask

Mid-length SEO-optimized blog post

View Project

Playbook

Assess the Health of Your Practice

A playbook for data-driven planning

View Project

Review more work

  • Becca’s unique mix of creativity, strategic thinking, and data-savvy approach makes her an incredible asset to any marketing team. She’s a team player through and through, thriving in collaboration and bringing out the best in those around her.

    Nicole Jordan-Dahdal, VP Finance

  • I highly recommend Becca. She is an expert in content strategy, adept at designing and executing successful plans for various industries, particularly SaaS, HR, and B2B tech. Becca has a unique talent for simplifying complex information, making it accessible and engaging.

    Sarah Martin, Account Manager

  • Working with Becca has been a wonderful experience full of amazing collaboration. She writes both long and short pieces very well, always backed by thorough research. Her nursing background adds a unique level of compassion and a focus on people that is truly impressive.

    Scot Sessions, Founder & Consultant

  • Aside from witnessing her helpful and warm nature with others on the team, I had firsthand experience in working with her team-oriented attitude when crafting new messaging and participating in content strategy discussions led by her.

    Jordan Robinson, Sales Ops

  • Becca is always on top of new developments and immediately has content ready and available. She has been so helpful to the sales team by always generating new materials for us to share with clients.

    Monique Johnson, Account Executive

Get in Touch!

Reach out for freelance inquiries, to request more work samples, or just say hello.

Let's Connect